Design Intention
The brief for this project was to choose a brand that does not make consumer electronics and adapt its design language to a bluetooth speaker product.
I chose Alfa Romeo mainly because I love the brand with all of its heritage and focus on style. Also I'm a bit of a car nut!
Aside from the inevitable colour choice of delicious Alfa red, I also made reference to the modern Alfa design language (particularly the 159 model) around the speaker's grill.
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The famous Quadrifoglio logo embossed on the speaker's body.
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Profile view highlights the aggressive styling references.
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Rear view of the speaker with soft power button and USB power socket.
The design is more than skin deep; all components are modelled for manufacture.
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The exploded view displays the myriad of components of which the speaker is comprised.
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The Milano product marketing poster.
